The eastern city on the ancient Silk Road meets Milan, one of the most populous metropolitan areas in Europe. On 13 June in Xi'an, the capital of central China and capital of the Chinese empire for 13 dynasties, the "Mikah Coffee China Tasting Fair" was celebrated, the debut of the Italian brand Mikah Coffee in its own land. Mikah has been present in China for 12 years, with the historic office in Beijing, a reference point for Chinese customers who choose and appreciate the brand's products.
The debut in Xi'an was an opportunity to meet friends, coffee lovers and tasters, while enjoying a cup of Mikah coffee. The event divided into three sessions: sharing, tasting and exchange. The event was attended by the founder of Mikah China Liang Feijian who, together with the founder of Mikah Caffè Massimo Hakim, shared with the guests opinions and insights on the current national scenario of the coffee industry. According to Liang Feijian, faced with major competitors such as Starbucks and large brands such as Little Blue Bottle, Li Ning and Huawei, which are very influential in the Chinese market, entrepreneurs must keep faith with their values and look to the future, always aiming for innovation. This is the goal of Mikah Coffee which, thanks to a contract with an important Chinese fund, will strengthen its presence in Asia with its products, thanks to the birth of Mikah China.
The variety and quality of Mikah Coffee products were the subject of discussion during the event. Product director Mikah China, Cao Bohao, introduced the guests to the variety of blends of the Italian brand. An example of this are the fine beans used in the exclusive “Manor Fine Hanging Ear” Specialty Coffee line, an absolute novelty for the Chinese consumer market.
After the exchange of opinions and information, the tasting session began. Mikah coffee, with its unique aromatic notes, has created connections and harmony, which have always been loved by the CEO and founder of Mikah, Massimo Hakim.
Massimo Hakim says: "Mikah has always believed in the potential of the Chinese market, participating in the spread of coffee culture in China, a country that boasts a millenary tradition of tea as its main drink". A connection, therefore, which aims both to generate high quality tasting experiences, thanks to the integration of the various formats of the brand, and to produce a social and territorial impact, improving the quality of life and the development of cultural and creative industries. has always believed in the potential of the Chinese market, participating in the spread of coffee culture in China, a country that boasts a millenary tradition of tea as the main drink ". A connection, therefore, that aims both to generate high quality tasting experiences, thanks to the integration of the various formats of the brand, and to produce a social and territorial impact, improving the quality of life and the development of cultural and creative industries.
images biz.ifeng.com
